Eric Charbonneau/ShutterstockLeonardo DiCapriotakes his footwear choices very seriously — so much so that he just invested his money in one of his favorite sneaker brands.Theenvironmentally conscious actorhas teamed up with sustainable footwear company Allbirds, news that comes hot on the heels of the brand’s latest launch: a sustainable, eco-friendly sole unveiled on the label’sdebut flip-flop.“Creating sustainable consumer products requires a deep commitment from brands that understand the role they have in helping solve our environmental crisis,” DiCaprio said in an exclusive statement. “Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor.”Courtesy AllbirdsNow, his latest investment will assist in making sustainable, eco-friendly fashion more mainstream — starting withAllbirds‘ new sole, SweetFoam, which has been in the making for two years. The proprietary material is the first of its kind, and is made out of renewable sugarcane, a far cry from the plastic EVA foam that’s commonly used in footwear.The new material will first appear on Allbirds’ latest launch, aflip-flop, available now for $35, and it will not only be rolled out across the brand, but also made available to outside companies for use.DiCaprio has been active in the battle against climate and environmental changes in recent years. Earlier this year, the actor’s foundationdonated $1 million to help protect marine lifein Seychelles, and in 2017, he announced that his foundationwould be donating a $20 million grantto help combat climate change.Want to get on board with his new venture? Shop the “world’s most comfortable shoes.”
Eric Charbonneau/Shutterstock
Leonardo DiCapriotakes his footwear choices very seriously — so much so that he just invested his money in one of his favorite sneaker brands.
Theenvironmentally conscious actorhas teamed up with sustainable footwear company Allbirds, news that comes hot on the heels of the brand’s latest launch: a sustainable, eco-friendly sole unveiled on the label’sdebut flip-flop.
“Creating sustainable consumer products requires a deep commitment from brands that understand the role they have in helping solve our environmental crisis,” DiCaprio said in an exclusive statement. “Allbirds is on the forefront of developing new materials that will serve as a model for the footwear industry. This kind of innovation is crucial for creating a more sustainable future. I am proud to join the company as an investor.”
Courtesy Allbirds
Now, his latest investment will assist in making sustainable, eco-friendly fashion more mainstream — starting withAllbirds‘ new sole, SweetFoam, which has been in the making for two years. The proprietary material is the first of its kind, and is made out of renewable sugarcane, a far cry from the plastic EVA foam that’s commonly used in footwear.
The new material will first appear on Allbirds’ latest launch, aflip-flop, available now for $35, and it will not only be rolled out across the brand, but also made available to outside companies for use.
DiCaprio has been active in the battle against climate and environmental changes in recent years. Earlier this year, the actor’s foundationdonated $1 million to help protect marine lifein Seychelles, and in 2017, he announced that his foundationwould be donating a $20 million grantto help combat climate change.
Want to get on board with his new venture? Shop the “world’s most comfortable shoes.”
source: people.com
