Jeremy Renner and Ava Renner on the set of their Super Bowl ad.Photo:Jennifer Clasen
Jennifer Clasen
Jeremy Renneris feelin’ good — and he’s got the moves to prove it!
The Oscar-nominated star caught up with PEOPLE on the set of his upcoming Silk Super Bowl commercial, where he dances, leaps and roundhouse kicks his way through a very important task: making breakfast for his 10-year-olddaughter Ava.
“It’s her first job ever! [We] put her to work early,” Renner jokes of casting his real-life daughter.
While filming the “Feel Planty Good” spot on a sunny Saturday at a rented home in Los Angeles, Renner, clad in a cozy bathrobe, got to work in the kitchen, singing James Brown’s 1965 hit “I Got You (I Feel Good)” while whipping up a breakfast of champions for Ava.
For Renner, 53, the chance to partner with Silk on the high-profile spot (the company’s first-ever Super Bowl ad) was a no-brainer, as he’s a fan of the plant-based milk brand, and used it to make protein shakes while recovering from his2023 snowplow accident.
Jeremy Renner on the set of his new Silk Super Bowl 2024 commercial.Jennifer Clasen
“[Silk is] all about wellness, and I’ve gotten pretty into that because it’s forced upon me as a part of a lifestyle, which is great,” he says. “I’ve become so healthy now.”
Jeremy Renner and his daughter Ava attend the Rennervations premiere in April.Matt Winkelmeyer/GA/The Hollywood Reporter via Getty
Matt Winkelmeyer/GA/The Hollywood Reporter via Getty
“It’s a beacon of hope for me and for my daughter as well, and this is a new part of our journey together in recovery and in life,” he says. “Getting back into life in a different way, out of a hospital bed, out of the house, being social, just doing normal things. It represents a lot to me, and I’m very thankful to be here to do this.”
Jeremy Renner in April.Gilbert Flores/Variety via Getty
With his Super Bowl commercial now filmed and ready to go, Renner can focus on theactualSuper Bowl, which he hopes will feature his belovedSan Francisco 49ers. (The team will take on the Detroit Lions on Sunday to determine who makes it to the final showdown on Feb. 11.)
“I am over the moon about it. It’s a very good chance for us and we’ve got a great squad and we’re healthy,” he says of his team’s odds of winning. “It’s pretty awesome. I don’t have a plan B. There is no plan B. That means you’re planning to fail. And it’s the same thing in my career — I never planned on doing anything else. There is no failing, and same with recovery. It’s like if I was to plan on dying. I’m getting better, you know what I mean? It’s just sort of an attitude I have. So with the Niners, they’re not going to lose. Don’t have to plan for that.”
source: people.com
