If you ’re trying to attract men in San Francisco who like to visit coffee shop class , you may require to pass over filling in your “ about me ” section , and spend as much time as potential pick out your very practiced profile picture .
According to consumer research company AnswerLab , men spend 65 per centum more time looking at photos than women , while women spend 50 percent more time than men in reality reading through profile .
These are the outcome of a little subject field carry on over the trend of a single day at a coffee shop in San Francisco . 18 adult female and 21 men — who ego - identified as being concerned in dating a member of the opposite sex — were involve to peruse dating profiles from Match.com and eHarmony.com .
The results feed into a lot of stereotypes about how man and women near dating , so there ’s a skilful chance you ’re not surprised by finding that indicate Man do n’t read through on-line dating profiles . But the outcome of the study ( which , let ’s face it , had a tiny sample size of it and a jolly narrow stove of observational consideration ) , are n’t nearly as interesting as the methods used to acquire them : eye - trailing engineering that kept meticulous track of where on the figurer silver screen the experimental participant were bet . Discovery News ’ Kate Pregaman explains :
The research worker roll up data using the Tobii X1 Light Eye Tracker , a young , portable framework of eye tracker . The gadget works by shining an infrared light at the eye , creating reflections which are , in play , recorded by a camera . Using the recorded design of reflections , the platform calculates the angle between the cornea and schoolchild , which is used to calculate the slant of the gaze . meld the angle of the gaze and the distance between the eyes and the sieve leads to accurate trailing of the middle ’s movement .
Shown here is an example of the data the research worker ’ eye - tracker is capable of collect . The icon reveals the recorded fixations of a man in the first 10 second of looking at a woman ’s visibility on eHarmony . There are over 200 recorded fixations .
Just suppose what it would be like if your computer ’s webcam was outfitted with the technology behind the eye - trackers used in this experiment . Where would your centre expend the absolute majority of their time ? Just ideate how much multitude would devote to have access to that data , and how it could be used to their advantage .
The time to come is a wonderfully frightening place .
[ ViaDiscovery ]
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