Despite the gloriously colourful screens used in gadget like the new iPhone 7 , monochromatic E Ink display have remained a pop choice for devices like e - lector since they ’re cheap , durable , and mold fine in lineal sun . It also means they ’re the perfect technology for plough trucks into in - your - face rolling hoarding .
The elephantine E Ink displays , originate by Mercedes - Benz , Visonect , andRoadAds Interactive , are actually each made up of four 32 - column inch E Ink screen that are synchronise to function as a single three - by - five - foot show with a resolving of 1440 x 2560 pixels and 16 - levels of grayscale .
Powered only by electrical energy drawn from the hand truck ’s battery , the E Ink displays are sluttish to bestride and move out , so they can be transferred from truck to truck depending on its route and schedule . And they ’re long-wearing enough to hold dust , inclement weather , and even a trip through a machine wash — if you could come up one turgid enough for a tractor trailer .
In term of publicizing , the truck on the route right next to you is going to make a stronger printing than a hoarding on the side of the road that whizzes right past you , so there ’s surely some large potential for exposure with this approach . But the eastward Ink screen could also be used to provide data to other motorists , such as impend slow downs ahead , or other hand brake details . They could even leave more accurate and up - to - escort ‘ how ’s my driving ? ’ information for shipping companies to keep tabs on their employees — much to the humiliation of the gadget driver behind the wheel .
[ VisionectviaGizmag ]
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