Under a newfangled proposal hold up today , Congress would give the FCC power to throttle the volume of commercial advertising to match the average decibels of the show being observe .
Under current laws , telly ads must not exceed the loudest peak in a show — but anyone who has ever been scared one-half to end by Billy Mays exploding onto the screen for Oxi Clean knows that is generally unsufferable .
Naturally , broadcasters and advertisers want to coif their own standard — they even have their own programme to reduce advertizing bulk set to take force within a distich of months . Many conceive that the Congressional bill with crack , but it may not be necessary if the broadcasters coiffe acceptable limits . Either style , it wait as though gimcrack pitchmen are going to be the only ones lose out on this . [ York Daily Record ]
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