Not content with focus groups and analyzing market trends , research house Nielson and California - based NeuroFocus have launched a service in Japan that scans the psyche wave of potential client to facilitate companies better merchandising . Their divine service basically measure how much ads in reality grab the attention and jerk at the emotional heartstrings of the mass they ’re targeting — rather than necessitate you to jibe a box next to “ needs more infant animals , ” they ’ll be checking graphs to see how each additional baby brute makes your brain spasm . Ooooh , I know it when advertising gets blatantly brainwashy ! [ Japan Today ]
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