Apple Think Different Campaign May Be Coming Back to Make Your Eyes All Glassy Again

Here ’s one rumour I really need to see come about : Apple ’s Think Different crusade may be coming back . At least , according to a December 8 trademark lotion , and the rustle coming from TBWAChiatDay , Apple ’s advertising agency .

The new trademark covers the iPod and “ portable and handheld digital electronic twist . ” Of naturally , this trademark replenishment could just an obligatory update to the old one , but Seth Weintraub at 9 - to-5 claim that there have been lots of talk about Think unlike at TBWA Chiat ’s MediaArtsLab . Nothing solid yet , but lots of rumble and rambling .

I certainly go for so . I ’m tired of all the on - your - cheek Hello - I’m - a - Mac advertising , and I would love Apple to get an breathe in short circuit up there . Because that ’s what the Think Different campaign was : Inspiring , especially in a second in which Apple was about to fall into oblivion . Watching it still makes my eyes all glassy . possibly to warm up up towards the launch ofthe mythical Apple Tablet , which after all is all about thinking otherwise . [ plain Applevia9 - to-5 ]