In the next few months , we ’re likely to see cyclosis avail commence to show some strain as the pipeline of new subject dries up due to pandemic production time lag . Ahead of this inevitable turn , Apple ’s dig into the buzz bin to bring back the forget metier of exercise set - it - and - blank out - it music video .
On Monday , the Cupertino giant launched Apple Music TV , a 24 - hour curated stream of music videos . The armed service is exactly what it sounds like , it ’s MTV by Apple . But at the here and now , it ’s altogether free through the Apple Music and Apple TV apps , no subscription require . There are n’t even ads running between clips .
Varietybroke the news this morning , and Apple did not immediately reply to comment . The trade taphouse describe that today ’s launch is kicking off with a countdown of the top 100 all - time most - streamed songs in the U.S. on Apple Music , and it will sporadically alternate up its programing with video premiere , special , and effect . The first swelled event will be a Bruce Springsteen takeover on Thursday to celebrate the launch of the Boss ’s unexampled record album .
Screenshot:MTV/Apple/Gizmodo
The medicine video landscape has been dominated by YouTube and Vevo for age now . Apple ’s one of the few society out there with the music industry relationships and platform turn over to make an impact in the space . But the interrogation is whether people are hungry for an experience that ’s more like cable television or traditional radio . There are no musical genre categories , curated play list , or search functions . What you see is what you get .
Whatever the long - term steering , Apple has a unexampled matter for you to fuddle on in the background , and we ’ll take what we can get .
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