Airbnband DNA - testing company23andMeannounced on Tuesday the two companies have partnered to facilitate people “ connect with their line ” through a heritage change of location program .
Genetics - based travelhas rise out of the growing popularity of genic - testing kits that purport to reveal all the places client ’ root survive .
“ This form of tourism is growing quickly and is increasingly popular as western social club age , ” Dallen Timothy , editor program of theJournal of Heritage Tourism , told Gizmodo last class for an article on genetic travel . “ People need to get back to their root , the simple way of life of life they tend to associate with their ancestors . It ’s a way of step back in prison term . ”
Oktoberfest revelers in Munich, GermanyPhoto: Johannes Simon (Getty)
In 2017 , AncestryDNA seized on the movement by partnering with Go leading Tours to provide genealogy - themedguided tours . It has since extend its programme , offeringgenealogy cruises . “ masses want to take the air on the same path ancestors walk , to see a plot of land that they own , and even to meet relatives , ” Jon Lambert , client relations director behind the division that runs the tours , told Gizmodo last year .
Now , 23andMe and Airbnb are getting in on the action .
When 23andMe customers undergo a DNA test , the company sends them an “ parentage paper ” reportthat is supposed to show them where their ascendent came from . Now , when people obtain this report , they can click through to find Airbnb offerings of activities and places to stay .
Airbnb lately direct what seems like a very strange survey and witness that 57 percentage of U.S. residents answerer would give up drinking inebriant for a class so as to get a gratis heritage trip . ( I ’m not certain what to make of that determination , other than it show Airbnb ’s desire to judge public stake in genetic touristry . )
Airbnb presently propose head trip to 23andMe users to such part as Sub - Saharan Africa , Central America and Mexico , South America , East , and South Asia , the Caribbean and Europe — but the filiation composition reputation do n’t offer much precision beyond countries where your antecedent may have lived .
In astatement , 23andMe CEO and cobalt - founder Anne Wojcicki said the company is yield client the chance “ to associate with their heritage through deeply personal cultural and traveling experience . ”
But customers looking for deep personal experience may require to validate the answer as genetic science companies have beenshownto oftenbotch results .
And multitude should recollect aboutwhat they ’re doingbeforethey take a DNA testin the first plaza . As more information amount out about the ways that some deoxyribonucleic acid examination company partake in data withlawenforcementagencies , a transmissible ship’s company link forces with another inauguration raises business about how third - party could expend that genetic data .
A 23andMe spokesperson tell Gizmodo , “ As part of this collaboration , 23andMe will not be provide any customer entropy , personal or familial , to Airbnb , and Airbnb will not be providing any personal information about its users to 23andMe . ”
But as the program is set up , it seems Airbnb is able-bodied to see where client likely think their ancestors used to live once they ’ve clicked through to the suggested name and address .
Maybe you should first attempt to look up your heritage theold - fashioned elbow room .
23andMeAirbnbDNA TestingGenetics
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